A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities.

Without leaguewide kit deals, U.S. soccer's lower-league clubs are making their mark with eye-catching shirts.

BET Awards are almost here, and now it’s the perfect time to look back on the most memorable sneakers to hit the red carpet.

Kelsey Plum and Sabrina Ionescu gifted sneakers to a rookie, which resulted in controversy over an unfair footwear rule in ...

Sports' national scouting team tabs two new four-star prospects in the 2026 class, plus 10 more rating bumps and debut grades ...

After Kelsey Plum went viral for gifting a teammate Nike Sabrina 2s, many wondered about the rule that governs what shoes ...

Charles Barkley believes Michael Jordan’s greatest legacy isn’t on the court but in how he changed the business, branding and ...

Think of Japan’s famed yakuza gangs and you might think of heavily tattooed men getting into bloody fights – the stuff of action films and video games. But last week four men were arrested in ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports landscape.

Jacqueline Fernandez added to the country’s proud presence at Cannes by being recognised under the “Women in Cinema" initiative by the Red Sea Film Festival. Representing India among six other global ...

2026 four-star forward Jacob Lanier of Daytona Beach (FL) DME Academy is set to participate in the 17U Under Armour Gulf Coast Blue Chips circuit this weekend. Clemson will be one of three teams ...

Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the company’s next CEO effective Thursday. Heath said he realized it was necessary for a retail ...