He sculpted it. Take his logo for Mother & Child magazine. It's not just letters. It's a visual representation of the bond between parent and child. Pure. Genius. Lubalin taught us that typography is ...

I certainly hadn't until I started Inkbot Design. I thought typography was about choosing a “nice” font back then. Boy, was I wrong! It's an art form, a science, and sometimes, a right pain in the ...

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