Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

With soft, golden lighting accentuating the natural hues of the interiors, Sadhev’s first Chennai store welcomes visitors ...

The fashion designer Kim Rieul has died at the age of 32. Born and raised in Korea, he was known for dressing K-pop band BTS ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

While beauty companies and aesthetic spas in the ... they go to the medical spa or bath house or relax in a hanok (a traditional Korean house),” says Dr. Park, recognizing that everyone in ...

Yoo Chung-mok presents his reinterpretation of traditional Korean aesthetics through a contemporary lens in his solo ...

Jeanficial, a Seoul-based skincare solution provider launched in 2019, has recently rebranded itself as Pharmearth to mark a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora A recent in-depth research paper ...

TV enthusiasts often find themselves returning to one genre no matter how many times they move on: teenage romance dramas.