We can't be alone in wondering, why is the Michelin mascot an anthropomorphic stack of tires, and bright white? Here's what ...

In many instances, the brand logo is simply etched into the tire ... While this would gradually be phased out for fully black tires over time, white walls and lettering remained a popular ...

The logo features a color palette of black, white and red, creating "a strong and recognizable brand identity." Do you have an opinion about this story? Do you have some thoughts you'd like to share ...