Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the Tippie College of Business. The study finds ...

To kick off our new season, we’ll hear from Tippie Professor Martin Grace, chair and faculty director of the Vaughan Institute for Risk Management and Insurance, who studies the impact of catastrophes ...

With the election behind us, how can we navigate risk beyond voting? Tippie’s Tom Gruca, through the Iowa Electronic Markets, has developed a remarkably accurate way to predict outcomes. In this ...

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