Move over "tomato girl" and "brat green"—"guava girl" summer has officially begun. Every summer, a signature aesthetic takes ...

Many “drunk me thought this was so aesthetic” posts were blasted with a flash and seemed to have been snapped by the drunk ...

The 'dadcore' trend first made an appearance in 2016, but it's really taken off in recent years. With masculine tailoring making a comeback, here's a beginner's guide on how to nail the aesthetic ...

At a TikTok Trends event at SXSW London, the company also revealed the content that's keeping us glued to our screens.

You're going to feel like a super spy wearing these bracelets that are secretly hair ties and rocking this chic work tote ...

What started as a low-impact workout has become a full-on lifestyle for many women. But beyond TikTok, can Pilates replace ...

TikTok and Instagram are driving a wave of cosmetic procedure requests, with patients asking for viral looks. While trends dominate feeds, top aesthetic doctors are pushing back, prioritizing ...

Just the latest summer trend or is there some deeper meaning behind the new aesthetic taking over the internet? Here’s what ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

Kosak agrees that just chucking all your stuff into a donation bin isn’t the goal. Instead, she hopes people use the ...