Many “drunk me thought this was so aesthetic” posts were blasted with a flash and seemed to have been snapped by the drunk ...

At a TikTok Trends event at SXSW London, the company also revealed the content that's keeping us glued to our screens.

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

You're going to feel like a super spy wearing these bracelets that are secretly hair ties and rocking this chic work tote ...

What started as a low-impact workout has become a full-on lifestyle for many women. But beyond TikTok, can Pilates replace ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

Just the latest summer trend or is there some deeper meaning behind the new aesthetic taking over the internet? Here’s what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kosak agrees that just chucking all your stuff into a donation bin isn’t the goal. Instead, she hopes people use the ...

After finding TikTok fame, Addison Rae is primed to take over music with her debut album 'Addison.' The album is out Friday, June 6.

A tropical twist for anyone who needs a pick-me-up. This one blends 11 vitamins, including B12, for energy and focus. Think ...