Madrona Managing Director Matt McIlwain at the firm's 30th anniversary celebration last month in Seattle. (GeekWire Photo /) ...

A nearly 100-year-old building recycled and redefined. "Everybody says the greenest building is an old building because we're not tearing it down.," said John Edel, Founder and Director of Bubbly ...

Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.