The Hartford has retooled its branding for the first time since 2010. The insurance company’s new logo still features the iconic stag, but now in a monochromatic black-and-white version.

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.

If Carolina kept the Whalers’ name and logo would there even be a documentary about the team that wouldn’t die.

The Hartford Athletic soccer club ended months of anticipation Thursday morning unveiling a new blue and green team logo, honing the colors used by the Hartford Whalers and Yard Goats. The logo ...

February 06, 2025--(BUSINESS WIRE)--The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating ...