the NBA revealed the new logo for the tournament as well. The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines.

today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Tuesday, Nov. 12 in NBA team markets and ...

In the same announcement, the NBA unveiled a new logo and sponsor, as the tournament will now be called the Emirates NBA Cup. Related: NBA’s In-Season Tournament will ‘no doubt’ return next ...

The Emirates NBA Cup is still a new concept finding its feet in the minds ... a Liverpool 2003 Reebok top with the sharp green Carlsberg logo plastered across the chest. Marvelling at my top ...

Emirates Air's A380 flies Dubai to New York with elaborate NBA-Themed design, November 1 through December 17. NBA-themed extras will be available in-flight. The NBA’s partnership with Emirates ...