Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
“Of all the mass market retailers, our data show that Target has lost the highest number ... the line will feature a selection of frozen gourmet pizzas and appetizers. In addition, some 600 ...
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