Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Target Circle Week starts July 6, with early access for Circle 360 members July 5—offering major deals ahead of Amazon’s Prime Day.

Target employees on Reddit are raging against Jeff Bezos and Amazon, claiming that Target moved its Circle Week promotion up ...

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...

Best Buy’s sale runs July 7-13, overlapping with Amazon’s extended Prime Day offerings July 8 to 11. Target’s Circle Week runs July 6 to 12.

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

Prime Day is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon ...

Target is offering competing Prime Week deals during its Circle Week sale, with savings of up to 50% off on Ninja appliances and Dyson vacuums.

Here are all the best deals we've spotted during Amazon Prime Day 2025, across Amazon and all its competitors. The best Amazon Prime Day deals Technivorm Moccamaster ...

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge.