Motorists will soon be able to buy University of Alabama license plates that feature a classic look.

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

The city of Terre Haute unveiled a new brand and logo Thursday during a public launch event in the City Hall courtyard.

Visit americanexpress.com to learn more. If you operate a business, whether part-time or full-time, you may benefit from opening a business credit card. A business credit card helps to keep ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

Business development at professional services firms is outdated. Here’s what works now. by Matthew Dixon, Ted McKenna, Rory Channer and Karen Freeman The self-evaluation memo is an annual ritual ...

An HBR Executive Masterclass with Jennifer Jordan. Historically, executives adapted a command-and-control leadership style. Today, they’re often advised to be more nimble, more adaptive, and ...

Niantic Spatial, the tech company that remains of Niantic after it sold off its games business to Scopely last month, just laid off 68 people following the roughly $3.5 billion transaction. This ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...