A logo is a powerful symbol. It immediately defines an association between a product and its corporation. The Nike swoosh and McDonald's golden arches, for example, have become so recognizable on ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...

In a 2008 interview with Sole Collector for the Nike Kobe 4, Bryant said of the mark: "The logo, to me, is more of an inspirational symbol in terms of what you use to drive you. That symbol is ...