SUPERMARKETS across England have one feature that is often overlooked by shoppers. Brits were floored to find out the reason ...

Have you ever walked into a big supermarket and wondering why it has a clock tower? Turns out, there is a historical reason for the odd feature – and it all began in Essex ...

Filmmaker Chris Spargo traces this trend back to a specific Asda store in an Essex new town, pinpointing the origin of a design that swept the nation. The concept of supermarkets, borrowed from ...

The design was intended as a facelift for the store, which is part of Sweden's ICA supermarket chain and had been given many smaller additions over the years without an overall design direction.

A curious design feature connects almost all UK supermarkets constructed in the 1980s and 90s - characterised by a barn-like structure, often crowned with a purely ornamental clock tower.

Filmmaker Chris Spargo traces this trend back to a specific Asda store in an Essex new town, pinpointing the origin of a ...