And now she’s launched her first brick-and-mortar bakery. The grand opening is still to come. But already, fans are piling in.

Seattle has few French options, and this new bakery and cafe opened March 20 — the first day of spring — to buzz extraordinaire. Influencers fired up their influencing; the place hosted more ...

I began to ask myself why. Is it cheaper or easier to run a bakery than a restaurant? Most bakery owners I talked to would argue absolutely not — they’re still a small business, after all.