Oct. 17 (UPI) --Louisiana-based Tigeraire says Tiger Woods and the owners of Sun Day Red golf apparel company improperly use a logo that violates the Tigeraire logo depicting a leaping tiger.

The legal battle between Tiger Woods' apparel brand Sun Day Red and cooling company Tigeraire has been escalated after the 15-time Major champion's business "reluctantly" opted to counter-sue.

As first reported by CNBC, Tigeraire officials contend the Sun Day Red logo “unlawfully hijacked” the design of its branding. Tigeraire’s logo also contains a leaping tiger. “The actions ...

Tiger Woods may have to change the logo of his apparel company, Sun Day Red, after the Louisiana-based company Tigeraire rejected their trademark filing. Tigeraire started by creating cooler and ...

A logo dispute between Tiger Woods' apparel company Sun Day Red and Tigeraire, a company that makes cooling products for athletes, is now in the hands of the federal court system. Last week ...

According to Tigeraire, Tiger Woods' Sun Day Red trademark logo is similar to its own, causing "consumer confusion" and violating federal and state intellectual property laws. Tigeraire's logo ...

Sun Day Red was launched by Woods and TaylorMade in May. The brand already faced one legal dispute regarding its logo when athletic equipment company Tigeraire filed their own complaint in ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Puma’s lawsuit comes after Tigeraire, a personal air ... very confident in our trademarks and logos.” However, industry insiders believe Sun Day Red faces a “significant” challenge in ...

Puma filed a notice against Woods’s brand, claiming “consumer confusion is likely between the Challenged Marks and the Leaping Cat logo.” Officials for Puma (left) claim Tiger Woods's Sun ...

Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand ...