PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There's something for everyone, whether you're on the hunt for a wedding guest dress or a new everyday staple. We've rounded up 15 summer-ready dresses that are perfect for every occasion on your ...

River Island isn't the only retailer stocking summer occasion wear, as Next features a similar standout option with the Lipsy ...

Need help finding the perfect dress for Royal Ascot? I've been trawling the high street to find some of my favourite, ...

Disha Patani turned heads in a powder blue Georges Hobeika bodycon dress featuring 3D floral detailing. She accessorised with ...

Taylor stepped out in Palm Beach early last week in a poppy print matching set from Dôen, before traveling back to New York ...

Former Love Islander Georgia Steel attended Dani Dyer's star-studded wedding in a stunning butter yellow maxi, and we've ...

When the temps hit 85, the idea of "dressing up" can feel like . . . a lot of effort. Anything clingy is out. Everything ...

Kate Middleton loves a floral printed dress and Boden has just dropped a maxi that’s selling fast. Channel the Princess of ...

As a rough rule strong colours (fuchsias and reds) or cool colours (apricot, olive and cool blue) are the ones that avoid the ...

The star took to Instagram to share a series of snaps in the glorious white crochet maxi dress in a fitted silhouette and ...

Summer 2025 cloth trends embrace comfort, sustainability and bold self-expression. Discover why this season's fashion feels ...