(MoneyWatch) Steve Jobs was an American icon and one of the ... words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's ...

If there were an epitaph that perfectly describes Steve Jobs' life on earth, it is one that he helped craft himself for the iconic "Think Different" Apple advertising campaign. "Here's to the ...

Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the ...

Steve Jobs launches the most iconic marketing campaign in the company’s history: “Think Different.” Jobs reflects on the difference between using marketing to sell a commodity and using ...

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

I am sad to read today that Steve ... remembers Jobs saying in one of the 40-plus interviews he conducted with the Apple founder before his death this month at age 56. “I think that he kind ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

Bad news, developers: If you had planned on having a mobile app take you down the road to wealth and fame, don’t expect to have Steve Jobs riding shotgun—at least not if you’re looking to ...

In 1996, when Steve Jobs returned to Apple, a company struggling with its identity and market presence, he introduced a revolutionary branding strategy: the "Think Different" campaign. This ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived — and I’d love to see a one-off revival to honor Steve Jobs in the form ...

In a new interview with Wired this week, Apple CEO Tim Cook opened up about his relationship with the late Steve Jobs, ...