Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy ...

Shares of Southwest Airlines (LUV) were up 1.5% at 11:45 a.m. and traded within striking distance of their 52-week high after shooting up more than 12% since the checked bag announcement.

Nonetheless, the carrier had long maintained a management strategy that had consistently returned a profit for over 50 years, leading the airline to become known for its longevity. Even when the ...

Net income, at $942 million, nearly doubled that of the year-earlier period. Southwest, meanwhile, reported third-quarter operating revenue of $6.2 billion and net income of $277million.

Marketing News & Strategy How Southwest Airlines is trying to restore consumer confidence this holiday season After last year’s meltdowns, the carrier is investing in technology and communications ...

Boeing & Aerospace Business Southwest Airlines’ retreat from Bellingham signals strategy reversal Dec. 1, 2024 at 6:00 am Updated Dec. 1, 2024 at 7:00 am By Niraj Chokshi ...

Southwest Airlines knows it can’t compete with other airlines on high-class service and doesn’t try. Instead, its known for keeping costs down with its no-thrills service but still understands ...

Southwest Airlines, which ferries more than 100 million people a year from place to place, has long put customer service at the center of its strategy.

Southwest Airlines Co. By Bill Hethcock – Managing Editor, Dallas Business Journal Sep 29, 2016 Updated Sep 30, 2016 7:33am CDT ...

Several members of Christi McNeill's family have worked for Southwest Airlines, and five years ago, she sought to continue that tradition when she applied with the company to be a flight attendant ...

Plus Southwest has a lot of success moving into a market with a virtual monopolies, as Hawaiian Airlines dominates most of the interisland travel. Plus, Hawaii may be the gift that keeps on giving.