SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

The organisers of the Giro d'Italia have announced that the daily intermediate sprints of the Corsa Rosa will be known as the Red Bull KM, awarding time bonuses of six, four and two seconds to the ...

Soaring three stories into the sky, the Red Bull Mirage is a groundbreaking, multi-level, 20,000+ square-foot installation where guests can sip on Red Bull beverages, enjoy exclusive dining ...

Red Bull will honor that eight-year partnership at this weekend’s Japanese Grand Prix, using a bespoke white livery that is a tribute to the RA272, the car that gave Honda its first F1 victory ...