An art show inspired by A.S.M.R. in Kowloon, features soothing videos, a Bob Ross room and an enormous pillow shaped like a ...

ASMR, a digital-age sleep aid, uses calming sounds to trigger relaxation and sleepiness. Experts share its benefits in reducing anxiety and enhancing sleep quality. From page-turning to scalp ...

What began as a niche YouTube subculture has exploded into a global sensation, with millions tuning in nightly for their dose ...

We were talking about the anxiety, you know, the intense anxiety of daily life, or life things,” whispers a young American woman as she gently wafts a make-up brush across the screen, taking a second ...

Enjoy calming ASMR moments filled with self-care and makeup organization straight from daily life. From gentle skincare routines to neatly arranging beauty essentials, every sound and movement brings ...

"There's no way this is real and there's no way this is the actual White House account," said one ASMR YouTuber.

The White House post simply read: "ASMR: Illegal Alien Deportation Flight", likening the video to the trend that is short for Autonomous Sensory Meridian Response. Content creators on YouTube and ...

The 14-year-old high school student currently has 1.6 million subscribers on YouTube, posting weekly videos of her whispering into a microphone, tapping inanimate objects, using ASMR to talk about ...