So how has Smiggle, the colourful ... The purveyor of pink pencil cases now accounts for 18 per cent of Premier Retail’s total sales, which increased by 10.9 per cent in the year to $1.05 ...

Might fluffy pencil cases, bright-coloured backpacks and gumball ... and ease some of the pain caused by plummeting iron prices? The Smiggle children's stationery chain is making an aggressive ...