The "Rivalries" program will see teams wearing uniform designs rooted extensively in local community insights.

Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before.

Its girlish taffeta “Lady Jacket” is shown not with coordinating trousers or a slingback shoe, but rather drawstring cotton pants and an L.L.Bean Boat and Tote; its Oxford shirts come tied around ...