To remedy that, Black + Decker worked with New York-based design firm Lippincott to rethink its branding. For the new logo Lippincott ... be in neutral white and silver tones.

The silver-and-black logo, a pirate wearing an eye patch and football helmet with crossing swords in the background, is as recognizable as any other in North American sports. It’s a logo that ...

Gone is the sleek — but a bit intimidating — silver and black. Here is a more colorful ... Uber has gone through design phases that show how different values and issues have become important ...