Scientists at the University of California, Berkeley, have discovered a brand new colour they dubbed “olo”.

L-cones (long-wavelength sensitive): These detect red light.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Just when you thought you knew every single shade in the rainbow like the back of your hand—buttery yellow, martini green, ...

Katy Perry kicked off her "Lifetimes" Tour in Mexico City on April 23 with a slate of sexy, space-themed outfits. The ...

Olo' is not just another shade; it is a color that defies natural existence. To experience it, one must sit in a lab at UC Berkeley, bite down on a bite plate to keep their head steady, and allow a ...

Here's the nerdy but cool part: our eyes use three types of cone cells to see colour: S-cones for blue, M-cones for green, ...

Scientists claim to have found a “new” colour called olo, but it kinda looks familiar. Move over blue, green, and that ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...