"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Discover surprising truths about blindness, from the spectrum of visual impairment to revolutionary treatments and adaptive ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Snakes, with over 3,600 species, possess unique visual adaptations crucial for hunting and survival. Lacking eyelids, their ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...