"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

From fires to spooky Transylvanian forests, Aptos native Isaiah Saxon encountered it all while filming “The Legend of Ochi.” ...

As part of the experiment that revealed this colour, researchers in the US had laser pulses fired into their eyes.

By teaming up with the James Webb Space Telescope, or by scientists delving into its long history of observations, Hubble is ...