Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM ...

Ferrari have been mocked ahead of this weekend's Formula 1 Spanish Grand Prix after revealing an exclusive new paint colour ...

These AI-powered features aim to bring fans even closer to all the Scuderia Ferrari HP action from race weekend and include: AI-generated race summaries: Post-race recaps of the Scuderia Ferrari ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of ...