AMB Sports and Entertainment has a major sponsorship deal with Atlanta-based Invesco QQQ for naming rights to a newly created ...

Jenny Gibbs, the Executive Director of the IFPDA and the IFPDA Foundation, is at the forefront of a generational shift in the ...

First Steps, revealing a new poster and confirming when tickets will go on sale. The announcement comes as the studio ramps ...

The Walt Disney Co. is laying off several hundred employees worldwide as the entertainment giant looks to trim some costs and adapt to evolving industry conditions.

Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will ...

Experts in the marketing industry have advised SMEs in Africa to incorporate a data-driven approach into their marketing and ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

H. J. Russell & Company (Russell) announces Kevin Johnson as its Senior Director of Marketing and Sales Enablement. In this executive leadership role, Johnson leads the company’s marketing and brand ...

Micro-virality means creating content that becomes popular within a small, focused group of people. Unlike traditional viral ...

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

The best CRM software can be used to store customer data in an easily accessible way that makes it useful to your sales and marketing teams. For many companies, consumer data offers a way to ...