In the middle is the “handoff,” where marketing passes the baton to sales, and online customer engagement gives way to in-person customer engagement. Explore HBR HBR Store About HBR Manage My ...

So, if you haven't heard of Meerkat yet, don't waste another minute in the dark. Go check them out. In a nutshell, Meerkat allows you to live video stream to all of your Twitter followers.

One compelling reason for aligning Marketing and Sales is the evolution of modern purchasing. Industry analysts suggest that most buying decisions are now made by committees, often composed of up to ...

Having a common manager for sales and marketing is one of the best ways to unify the two departments. Of course, you must have dedicated people heading sales and marketing, but the two heads must ...

It’s wonderful when sales and marketing are working together and finishing one another’s sentences. Unfortunately, this tends to be the exception and not the rule. More often than not ...