The major diving factors for the market are rising number of hypermarkets, super stores and convenience stores, increasing number of multi-channel retail shops globally and rising number of industries ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Westons Cider is giving drinkers of its Henry Westons range the chance to win a holiday as part of an on-pack promotion. The brand’s annual campaign has been a key sales driver for retailers in recent ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...