Advertising and sales promotion (A&SP) expenditures increased to 5.4% of net sales in Q4 FY25, compared to 4.7% in Q4 FY24 and 3.9% in Q3 FY25, reflecting a push for demand generation. EBITDA ...

“We’ve seen auto sales up. We’ve seen appliances pick up. There’s an expectation that certain products are going to be expensive, so having a promotion today is very valuable.” Some ...

The tool assessed store characteristics, product availability and accessibility, marketing and promotions ... 3 If IQOS sales are allowed to resume in the USA, future research could build on our ...

Sony has just announced PS Store ‘Mega March’ 2025 sales promotion, bringing thousands of discounts across PS5, PS4, PSVR games and DLC. The sale will kick off on Wednesday, March 12 and will ...

Promotions are an essential part of a retailer’s strategy to drive sales, attract new customers, and build customer loyalty. Retailers use a wide variety of promotional tactics, from discounts to ...

China’s EV leader wants to close the year strong with a new sales promotion. BYD is now offering free car insurance on certain EVs ahead of the upcoming Chinese New Year. Will it be enough to ...

As the holiday season approaches, businesses gear up for one of the busiest sales periods of the year. With promotions, special deals and increased online activity, this is the perfect time to ...

including Sales Promotion, Attractiveness of Internet Advertising, Apps Quality Features, and Impulse Buying. Using a purposive sampling method, the sample was taken from 303 respondents who live in ...

Amazon Prime Day 2024 takes place on July 16th and 17th, and it’s no surprise that LEGO deals will be part of the festivities. In fact, discounts are expected to go as high as 30%, which is rare ...

ISLAMABAD: The government has disallowed 25 percent of sales promotion and advertising expenses under the royalty arrangement. The proposal under the Finance Bill 2024 is to disallow 25 percent of ...