It was exhilarating to overlook the San Fernando Valley and think, “I did this all on one bike ... mountain bike with oversized 29-inch tires/wheels, which roll fast on all surfaces.

I'll admit it: I’m a sucker for boutique bike products ... I also dig the super simple one color design and understated logo. At $40 a piece, the rolls definitely come with a boutique price.

If there’s a retail niche that would appear to be protected from the inroads of ecommerce, it’s bicycle sales. The customer experience in bicycle retail has two components that are ...