Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

Customizing your Roblox avatar is one of the best ways to express yourself in the game. But many players think that looking unique requires spending a fortune in Robux. The truth is, plenty of ...

"We call on Cardiff Council to address the issue with urgency and then review its policies on lamppost banner advertising. "Either it should make sure that all future adverts include prominent ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

The first is AppLovin's ad business itself ... AppLovin's CEO has already laid expectations for 2025 to be a banner year for its e-commerce initiatives after noting better-than-expected pilots ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform ...

"Roblox" will only offer ads as an opt-in for players, which means users may choose or choose not to watch the ads. Doing so will offer rewards for players like in-game currency or others. Moreover, ...