Roblox said the partnership with Google is a foundational element in its advertising vision, enabling it to quickly scale its Rewarded Video ads and other immersive ads offerings to meet demand ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

Roblox has launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O) to help boost the growth of its nascent ad business. Gamers can ...