Despite the snow and floods that have swept across central Kentucky, spring has once again claimed victory, as it always does ...

Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing ... or service these brands are selling." As an example of a descriptive logo, the authors cited ...

There can be tax consequences for the beneficiary when inheriting certain financial assets. For example, if someone is the beneficiary of a life insurance policy, it's useful to know that while ...

For example, Australian eucalyptus trees have been altered to withstand freezing temperatures, and loblolly pines have been created with less lignin, the substance that gives trees their rigidity.

An access token is an opaque string that identifies a User, app, or Page. For example, to access the Marketing API, you need to generate a User access token for your app and ask for the ads_management ...

On Thursday, the agency sent out a timely reminder that fire - either set by humans, or naturally occurring - should be taken seriously. "Every year, including this year, we learn of people who ...

Google may not be such a hard habit to break after all.

Lives lost at a busy intersection at the end of a steep descent on the Adelaide side of Mount Osmond on the South East Freeway in South Australia are driving a renewed safety message for truckies. The ...