The image, shared to M&S' official Instagram account, showed red, silver, and green paper hats thrown into a lit fire, with the caption: "This Christmas, do what you love... like saying no to ...

The British retailer had shared an image from its Christmas clothing and home advert on Instagram depicting red, silver and green paper hats tossed into a burning fireplace. It was accompanied ...

"It showed traditional, festive coloured red, green and silver Christmas paper party hats in a fire grate." "While the intent was to playfully show that some people just don't enjoy wearing paper ...

‘It showed traditional, festive coloured red, green and silver Christmas paper party hats in a fire grate. ‘While the intent was to playfully show that some people just don’t enjoy wearing ...

"It showed traditional, festive-coloured red, green and silver Christmas paper party hats in a fire grate. "While the intent was to playfully show that some people just don't enjoy wearing paper ...

It showed traditional, festive coloured red, green and silver Christmas paper party hats in a fire grate. 'While the intent was to playfully show that some people just don't enjoy wearing paper ...

Hours earlier, the retailer had shared an outtake from one of its TV advertisements showing “traditional, festive coloured red, green and silver Christmas paper hats” in flames in a fireplace.

“It showed traditional, festive-coloured red, green and silver Christmas paper party hats in a fire grate. “While the intent was to playfully show that some people just don’t enjoy wearing ...

It said the hats were "traditional, festive coloured red, green and silver Christmas paper hats". "We have removed the post following feedback and we apologise for any unintentional hurt caused ...