The QR code is an excellent marketing tool, more so than most marketers think. Quickly share details or online content with a ...

A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing. Playing the right card Here are some ...

QR codes are quick, easy to generate, and let you share digital information in offline spaces. Here is what you should know ...

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... among other prizes such as sporting goods and gift cards when they scan the mobile bar ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Customers can scan QR codes appearing on prepaid card displays in stores or that appear in the retailer’s weekly print circular to launch the service. Giving customers a way to sell unwanted ...

Fans have been able to scan QR codes on giant baseball cards, which feature MLB All-Stars ... s consumers,? said Marc Stephens, marketing manager at Topps, New York. ?Mobile is a good way to do that.