the purple heart surprised Broni and his research team the most. “It was the third most used heart emoji on Twitter in our 2020 study, and it was all because it’s the heart that the BTS fandom ...

The red heart has fallen out of my most-used emoji reactions, replaced further down the list by a purple one, which feels less intimate. More than anything, though, I’ve largely abandoned the ...

“The purple heart emoji usually reflects a less romantically-charged alternative … the blue serves a similar purpose but can also imply a feeling of sadness, or feeling ‘blue’.” The ...