Crown Royal is a blended Canadian whisky brand within the Diageo portfolio that follows the motto “live generously and life will treat you royally.” In partnering with the Sacramento Kings ...

Together with net proceeds from the sale of Crown Royal x Purple Brand Rodeo capsule collection items, Crown Royal will donate up to $25,000 to Soldiers' Angels.

Guests can also participate in Crown Royal's signature Purple Bag initiative — packing Crown Royal Bags with day-to-day essentials for active-duty service members.