This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown Royal to release a limited-edition capsule collection featuring a ...

The link in question led to a purported "Purple Bag Project" from the Crown Royal Canadian whiskey brand to send care packages to deployed American military service members. We found that this ...

Take a look at the merchandise and moments from the launch dinner celebrating the Crown Royal and PURPLE BRAND Rodeo Capsule Collection inspired by Bun B below. Shop the collection on the official ...