L.E.K. Consulting based its Brand Heat Index on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within ...

Global sports company PUMA announces the launch of its biggest global brand campaign to date – 'Go Wild' – marking an evolution in ...

Also: Bad Bunny's steamy Calvin Klein campaign, a legendary designer's archive goes up for auction, and Adrien Brody signs on ...

In a culture where association with philistines is a death knell,” UK-based graffiti and street artists Cole Smith, Reece Deardon and Harry ...

A$AP Rocky and Puma are once again taking on the Mostro, but with a look entirely different than their 3D-printed versions ...

Founder Mats Rombaut breaks down his debut collaboration with the German sportswear brand, recounts his time as the head of footwear at YEEZY, and more.

Considering the sheer size of Rihanna’s fashion archive, it’s no wonder that even her beach day t-shirts are vintage designer ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Filmmaker Grear Patterson, artist Chase Hall, and Steven Spielberg all wear Mephistos. The Titouan is something you’d see on ...

For now, it seems Rihanna will be passing on the boat shoe trend in favor of a jelly shoe revival. She's in good company: ...

Designer Jon Tang shares how he and Flacko find synergy, why PUMA's Disc System landed on the Mostro for the first time, and ...