Earlier this week, a prominent travel writer exposed Delta, American, and United for an apparent pricing strategy that ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately. Common examples include option ...

The pet food industry has nearly doubled in revenues during the last 10 years, but where do health and wellness attributes of pet food products fit into the picture? Andrew Anderson and a colleague ...

The CEO of Migros Herbert Bolliger says that his company has not in fact introduced personalized pricing. He is right about one thing ... A bad discount, for example, would discriminate against a good ...

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While dynamic pricing is a feasible option for many industries, it can present significant challenges for restaurants. Last ...

UCLA's chief revenue officer is planning to make a number of changes aimed at giving fans what they want as the athletic ...

Company profitability relies on repeat business with existing clients and proves less expensive than marketing to attract ... any competitor regardless of pricing. Customer loyalty requires ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...

At a time when marketing budgets are under near-constant pressure, marketers are advised to track price as a KPI or get involved in pricing decisions; track pricing effects over time to calculate ...

When it comes to mobile phone plans, most carriers tend to emphasize features like device financing, insurance, promotional pricing, and reliable service for calls, texts, and data across the ...