Earlier this week, a prominent travel writer exposed Delta, American, and United for an apparent pricing strategy that ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately. Common examples include option ...

The pet food industry has nearly doubled in revenues during the last 10 years, but where do health and wellness attributes of pet food products fit into the picture? Andrew Anderson and a colleague ...