Top logo design software has the tools you’ll need to adjust all aspects of a logo, whether it’s a simple wordmark, a unique hand-illustrated icon, an abstract symbol, or some combination of ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

And the company appropriately takes a different approach to logo design. Instead of choosing a widely recognizable shape, it goes inside the product (cars) to a lesser-known icon (electric motor).