What do you get in Cracker Jack? A QR code, apparently. The "Prize Inside" will no longer actually be inside the box, Frito-Lay has announced. Like so many other aspects of our lives, the prize ...

"A free prize in every box" was a powerful marketing strategy when it was first developed over 80 years ago. It appealed to the child in all of us - regardless of age - and it delivered the two ...