Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Big-box retailers have been successful in selling white label items that feature their own branding. Private ... product is something you can touch and see before you commit to buying it, unlike ...

And why is their private-label line called Kirkland Signature? We got to the bottom of these Costco mysteries.

These products look and feel and taste ... much of its revenue regularly comes from its private label goods. It is possible to ferret out a rough idea of this lineup's impact, though, and it ...

White-label products get their name from the idea that they are sold with no labeling ... White-label and private-label are terms that are often used interchangeably, but while they're similar ...

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has ...

The Michaels Companies announced Thursday that it had completed its purchase of Joann’s intellectual property and private ...

“And then you have the emergence of more traditional retailers of high end or higher quality private label and own brands all ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

"Inflation on consumer products has opened the door for private labels to gain consumer awareness and engagement due to higher prices and shrunken sizes," Mark Kohlenberg told FOX Business.

Photo: Lucy Hewett for The Wall Street Journal Store-brand products have long been uninspiring—cheaper knockoffs of well-known brands with names like “Toaster Treats” in place of Pop-Tarts ...

No more. Private label products, sometimes referred to as own brand or own label, continue to build strong customer bases. “There has been a notable rise in the popularity of own brand products over ...