It may be that the National Brand Cereal contents are the same as the Store Brand cereal in a box bearing Walmart’s Great Value logo — except it's 40% cheaper. Private label is emerging as a ...

The hot new brand in retailing appears to be private label. A flurry of statistics and surveys over the past several months find store brands are growing faster in dollar sales than competing ...

Private label grew 2.3% in dollar sales and 2.5% in unit sales for the first six months of 2024, compared to national brands that saw 1.1% in dollar sales and 0.8% in unit growth during the same ...

Amazon launched its new Wickedly Prime private label this month ... Wickedly Prime, and the logo, a version of the Amazon smile with a tongue. “We are Wickedly Prime, and our passion to ...

That’s the case for Metro, which in the coming weeks is launching a refresh of its core private label, Irresistible. With a new logo, products, packaging and flavours, St-Laurent said Metro is ...