The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

The customer demand and improving technology have caused a rapid transformation of the marketing industry in 2025. Brands cannot use traditional strategies anymore because today’s market runs on ...

If your pricing is static, your positioning generic, and your performance metrics lagging, you’re not running a growth ...

Explore how retail data analytics transforms customer data into actionable insights, enhancing inventory management, pricing ...

Price is one of the essential elements of the four P's of marketing, which include price, promotion, place and product. Choosing the price of a product or service should not be done in a haphazard ...

Market-oriented strategies build product features, price, advertising and other elements of marking around the product's set of consumers who are known as the target market. Marketing managers ...

For businesses looking to reduce marketplace dependence, the path forward is clear: take control of customer data, invest in direct-to-consumer capability, diversify sales channels, and invest in long ...

The digital economy is evolving fast, and behind much of that change are tech companies building smarter tools for business growth, efficiency, and insight. From advanced analytics to eCommerce ...

Distribution strategy faces challenges from market consolidation and greater reliance on third parties to reach consumers.

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing ...

The special connection that Coca-Cola cultivates and maintains with generations of consumers has enabled the firm to dominate the carbonated soft drink, or CSD, category at the core of its business ...

Novartis introduces a financing scheme with Pine Labs for its cholesterol-lowering drug, Sybrava (inclisiran), in India, ...